The lack of motivation is real, you guys. It’s been 10 weeks since I’ve published a post here. I’ve mostly been filling my time by getting into an actual workout routine, cuddling with Wendell, and scrolling through recent news articles and social media in disbelief. It’s been a tough few months for some of us, friends. I dealt with it by not dealing with it and going into hibernation. It’s been hard to get back to business as usual but one thing I know for certain, is that I miss this outlet and chatting with YOU PEOPLE. Snapchat has helped keep me sane the last few weeks but I’d be lying if I said I didn’t miss blog life. We will get through this together. So, with further adieu, I give you my “Pick Yourself Up, Dust Yourself Off, 2017 Basic AF New Year Resolutions to GSD”.
New office supplies? I’M IN. Go through your desk – work and home – and get rid of the stuff you don’t need. File the rest of it, then get out to Homegoods and stock up on the unreal office supplies they currently have.
I’ve been gone for awhile. I’ve still been ‘gramming and filing away fashion inspo but I really need to refocus before I jump back in the game. I found that having a hard copy blog planner really helped me plan out the year because it’s all in front of me on one sheet. Start big: What’s your focus for the year? Too broad? Break it up into months (this is how I plan). Need help? I use this blog planner.
STOP COMPARING YOURSELF
Ooh, yes. I did a lot of this in the last 10 weeks. Almost three months of no new content means three months of seeing how many other bloggers are better, richer, prettier, have more free time, travel more, have more followers, etc. We all do it. There’s always someone who has something we don’t. It’s human nature. But it’s dangerous and it’s really detrimental to your self worth. It’s also NOT FUN. I started this blog for fun. At some point I started making a few bucks. Even more fun. But not an expectation. Yes, there are women who do this full time. You’ll have to talk to them about how they deal with this because I have no insight there. But for those of you who have a full time job in addition to your blog, please remember why you started this. I assume a lot of you, like me, started this for yourselves. Please remember that next time you get down on yourself.
There came a point where I wanted this to be more than a blog. I wanted it to be a small business. And you have to invest in any business you want to succeed, large or small. I have no intention of quitting my day job but I do want to maximize this space. I hated the thought of paying for analytics or scheduling tools. But every single one I pay for on a monthly basis is worth it. I did a lot of research so I wouldn’t be squandering hard earned pennies but the investment has been worth it. Now that I’m actually posting again I’m hoping to utilize these tools to the best of their abilities. These are my top 3 recommendations to anyone who’s looking to invest:
- CoSchedule – If I could recommend one new addition to your blogging arsenal, this would be it. For $19 a month, the site helps you organize marketing and build your audience by keeping you consistent. The editorial calendar lets you plan your week in advance and schedule corresponding social all in one place – there’s even a plug-in for WordPress so you can manage everything from your dashboard. My favorite feature? After linking all of your social profiles you can schedule posts to be published at the “best time” when your traffic is highest on each network. Try it a 2-week free trial to see if it’s the tool for you. Sign up here.
- Tailwind – For $15 a month, you can now schedule Pinterest posts. Yes, you heard me right. Absolutely worth the price of admission. After using this platform for less than a month, I’ve already seen a higher rate of traffic driven to my blog from Pinterest than ever before. Tailwind also give you the option to install a extension making it possible to pin + schedule an image in one easy pop-up. Sign up here.
- Iconosquare – I’ve tried and found that this is the best platform for Instagram analytic and marketing. For $5 a month, it tells me what’s trending, the best time to post, and and provides engagement analytics, among other things.
UPDATE YOUR INSPIRATION
Refine a who you follow on social media. The Man Repeller inspired me to spend an hour of my life cutting out the crap. If you’re really going to do this right, you need to check you feelings and your friendships at the door. I follow a few people from high school that I was too afraid to unfollow because I didn’t want to hurt their feelings. And while their kids are hella cute, that’s what Facebook is for. Repeat after me: This. Is. A. Business.
EMPOWER OTHER WOMEN
Upon reflection and a whole lot of girl bossing lady amazingness this weekend, I’ve realized a lot of readers are also bloggers. Whodda thunk? The best advice I’ve gotten on how to be a better blogger and businesswoman is from other bloggers. So this year, I’m sharing the wealth. The series will incorporate things I’ve learned from other women as well as things I learned on my own – the hard way. I’m starting it with questions I’ve gotten from readers/bloggers and will continue with tidbits I think are helpful.
So that’s it. My resolutions, my plan for this year, and hopefully a few helpful tips to kick start your new year.