#CareerCorner, blogger edition!? Oooh, things are getting interesting, people.
After recently digging myself out of a blogging rut, I thought it might be helpful to share how I dealt with it and the steps I took to get back into the swing of things. It’s exhausting trying to stay relevant in this extremely fast paced world so if this hasn’t happened to you already, it may very well in the future. Below, are 6 steps to getting yourself out of a blogging rut including 5 blogging tools I swear by. Happy blogging!
The first step in anything, right? A carb addiction, shopaholic, Hallmark movie binger. For the sake of you and those around you who are affected every time you make them wait to eat their meal so you can get the perfect Instagram, identify the issue and give into it. I found myself posting for the sake of posting and not because I was inspired. That’s a sure fire way to continue the rut. Accept what you’re feeling and that it might be best to take a step back and take a breath.
TAKE A BREAK
UNPLUG. There’s a time for doubling down but this is not it which will be OK since you always schedule your blog media two weeks into the future in case life happens. We’ll dive deeper into this at the end of this post. Go ahead and unplug. The marketing you’ve scheduled should hold you over for a few days so you can clear your head and make room for new inspiration.
Go do something for the sake of the experience and not for the sake of the Instagram. I know you do it because I do it. Did I really want to try out Grace’s Coffee in Georgetown? I guess, but I walked across the bridge for the picture, not the coffee. No shame, we gotta do what we gotta do for the ‘gram but this is the time to enjoy that coffee with your phone in your pocket. Go for a drive. Go visit an out-of-town friend. Go do something with someone and get out from behind your screens.
Once I came out of my uninspired haze I realized I got there in the first place because I had no plan. Nothing was scheduled more than 1 or 2 days out and that’s an exhausting game to play when it’s always imperative to stay relevant. Who wants to be on their phone every free moment of their day? Not me. I found new inspiration when I spent a weekend researching tools to help me build the areas I was lacking. Knowing I could pay for a tool to schedule blog posts and corresponding social in one website brought me back to life.
REDISCOVER YOUR VOICE
Do you. Sifting through other people’s work is always inspiring but isn’t it always more fun to mold your blog around what’s organically happening in your own life? Like how I’m writing this post about crushing a blog rut after I’ve just come out of a rut of my own? Funny how that works. Find inspiration in other’s work but make sure you’re working on your own voice at the same time. Remember why you started your blog in the first place. Was it for the likes? Was it for the free stuff? Was it to reach a particular audience on a larger scale? Go back to the beginning.
KILL THE GAME
Take the time you need to ensure you come back twice as strong. You’ve just dug yourself out of a dark, uninspired space. For the love, that takes some heart. Whenever you’re ready, sit down and make a plan. From posts ideas to your editorial calendar to the timing of your social posts. Plan it all. Not sure where to start? Check out these apps and sites I swear by for scheduling and keeping my sanity:
- CoSchedule – If I could recommend one new addition to your blogging arsenal, this would be it. For $19 a month, the site helps you organize marketing and build your audience by keeping you consistent. The editorial calendar lets you plan your week in advance and schedule corresponding social all in one place – there’s even a plug-in for WordPress so you can manage everything from your dashboard. My favorite feature? After linking all of your social profiles you can schedule posts to be published at the “best time” when your traffic is highest on each network. Try it a 2-week free trial to see if it’s the tool for you. Sign up here.
- Hootsuite – If you’re not interested in paying for social scheduling service just yet, this is the platform I recommend. In addition to their website, they have an easy to use app for when you need to schedule on the go. If I’m making moves on the go, this is the app I’ll use to schedule tweets and sometimes Facebook posts.
- Tailwind – For $15 a month, you can now schedule Pinterest posts. Yes, you heard me right. Absolutely worth the price of admission. After using this platform for less than a month, I’ve already seen a higher rate of traffic driven to my blog from Pinterest than ever before. Tailwind also give you the option to install a extension making it possible to pin + schedule an image in one easy pop-up. Sign up here.
- Iconosquare – I’ve tried and found that this is the best platform for Instagram analytic and marketing. For $5 a month, it tells me what’s trending, the best time to post, and and provides engagement analytics, among other things.
- VSCO – My go-to app for editing pictures I take on my iPhone.
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